About us

A hobby of making handmade lures for friends and family turned into a business one night under the stars. Neighbors turned into business partners when Logan saw Tony making lures in his garage. "That looks cool, I want to make a lure" is how it started. With cold drinks in hand and laughter that made our cheeks hurt, Huge Cranks was born. Life is too short to be serious all the time. Making gear that helps promote fun outdoors is the main goal. If you are not comfortable it is a lot harder to have fun. You can still have fun if you are not catching fish, but it's a lot more fun when you do.